Posted on 19 February 2012.
Most people have fridge magnets in the prime advertising space in the suburban house. With the western populations becoming more over weight, the trips to the fridge are guaranteed not just for one but all members of the family. I didn?t write this article to talk about diet and exercise but about a golden small business marketing opportunity that most businesses don?t even think about.
I don?t know about you, but I have had the same large size fridge magnet on my fridge for 13 years. it must be good quality because it hasn?t even faded. why have I had the same fridge magnet for 13 years I hear you saying. The simple answer is that it is a big fridge magnet and it holds up to 8 bills or letters that I have at any one time. because of this simple yet effective piece of promotion, I stare at the real estate agent name and number who gave me the magnet a few times a day. okay, okay more than a few times a day. so does all of my family. I have used that real estate agent twice. I had never heard of that real estate agent 13 years ago. I have used their services and because they do a good job I don?t bother ringing anyone else. I just couldn?t be bothered.
What was the cost of providing that fridge magnet 13 years ago? Well, I estimate about 20c and how much did they make from the fridge magnet? about $13,000. Are they still getting value from their investment. Hell yes they are. many small businesses try to save money and put the smallest magnet they can on the back of a calendar. we have all used those calendars. they either get put on the side of the fridge so they don?t fall off or get thrown out those that stay on are only looked at when we need to look at the date. we turn our heads around the side of the fridge and look. For 10 or 20 cents extra we could have won the prime real estate on the front of the fridge.
The other popular way is buy using business card size magnets. because these magnets appear to have some value at least to the receiver as opposed to just another business card, they are often kept when many others are lost or thrown out. If you are a strategic supplier for other businesses it can mean the difference between getting orders or losing out to a competitor.
Next time you look at doing a new small business promotion think about fridge magnets. You can win the prime advertising real estate for low cost and receive promotion over many years.
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