SANTA ANA ? Activist group Farm Animal Rights Movement parked a van in Santa Ana on Saturday and paid $1 to any passers-by who agreed to watch a graphic, 4-minute video showing disturbing treatment of livestock at factory farms and slaughterhouses.
The pay-per-view van, equipped with eight viewing screens and 32 headphone sets, is on a national tour. It stops in busy public locations and offers people $1 to watch the video. After watching, viewers are encouraged to decrease consumption of animal products and work toward a vegan diet.
Jeni Haines, a UC Berkeley graduate, coordinates the anti-animal-cruelty video van for activist group Farm Animal Rights Movement.
BRIAN MARTINEZ, THE ORANGE COUNTY REGISTER
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"As consumers, we have the right to know where our food comes from," said Jeni Haines, the FARM staffer who travels with, sleeps in and coordinates the locations of the tour van. "Animals in our food system are forced to live miserable lives, and the way they are raised is out of line with most people's values. Everyone should see this video."
The video may be watched at 10BillionLives.com, where one in 25 online viewers will win a pair of movie tickets.
Nearly 10 billion land animals are raised and killed every year in the United States, according to reports by the Department of Agriculture.
The video was collected from hidden-camera footage inside animal agriculture facilities. It depicts harsh cruelty, as well as standard and legal industry practices that are "shocking to most viewers," the group stated.
The van will eventually travel with the Warped Tour, a three-month music and extreme sports festival. The project is funded by donors, Haines said.
Contact the writer: 714-796-7955 or bmartinez@ocregister.com
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