Monday, October 15, 2012

New business models for the Internet

New business models for the InternetOn previous occasions we talked a little about business models, how to design and its influence on the success or failure of a company, and this time we will complement the theme with focus on online business.

Suppose that you?ve chosen your business idea to start your online business, the next big step is to establish the model or system to sell, reaching customers, deliver value and generate revenue.

Tending clear your idea, you start to answer several questions about who your customers, your suppliers and all the key elements of your business. The tool ?Business Model Canvas? you can be a great help in this process. After solving these questions, you should select the most appropriate model for your business, I invite you to know it 7 types of most popular and profitable business to take over the web.

1. Affiliate System

Speaking of ?Affiliate Marketing? we refer to a system where a person interested in selling a product and uses the Internet?s potential to reach more people through ?affiliates? who are looking for people earning as commission for selling other people?s products.

One of the most popular platforms affiliate network is ClickBank, there anyone can register to upload their products or to promote the products of others.

This model is especially profitable for so-called ?Info Product? or ?Digital products? because of its ease of distribution. Suppose you?ve developed a book or a course in pdf and want to get $ 20 per sale, then you just have to create your affiliate system and the desired utility add a percentage commission for those wishing to be part of your network, in this case we could pdf to sell the $ 40 offering 50% to affiliates. As you can see, is a very profitable and with great potential.

2. Brokerage or market makers

Brokers are intermediaries that create ecosystems to facilitate transactions between buyers and sellers. Generally earn income as commission for sales or transactions through their platforms.

MercadoLibre and Paypal are two clear examples of this model, its role is simply to provide the tools and systems for making purchases and sales through the web.

3. Advertising-based businesses

Roughly one could say that business is the most popular type and easier to start, but it is also a business that requires a lot of dedication to get enough traffic to make a website profitable.

This business is basically to create Web content (blogs, forums, videos, communities, etc.) that are attractive to a large number of users and then insert advertising.

You have to be very creative and constant for posting content regularly and create a community around your publication. The goal is to score as many users and visitors to our content for a good income.

4. Shopping Cart 2.0 or collective

The 2.0 Shopping is a growing trend. It consists of platforms where customers can find all kinds bid thus become an ideal place for those companies interested in promoting their products and services at very low cost.

As examples of this business model can cite platforms like Groupon. We also find shopping portals and collectively as dscuento.com.mx pezurbano.com.mx that focus on a specific country.

5. Electronic Commerce

Is the sale of products, physical or digital, using Internet as a medium for transactions. You can set up your own online store or leverage platforms like MercadoLibre.

The key is to make life as easy as possible to your customers, you can buy from home and in a few steps. It offers different payment methods and provides an intuitive design, you will find it a very profitable business.

6. Subscription based model

This model is to provide a service and charge periodically to continue using it. It?s simple but it is necessary to create a useful service and constantly need a large number of people. RapidShare is a good example of this type of business.

The Freemium business model emerged based on the subscription, and is to offer a free service (limited) and also provide premium services.

7. Crowdsourcing or crowdsourcing

Crowdsourcing has taken great strength from the Web 2.0 collaboration platforms and collective.

Is to delegate certain processes to a massive group of users. A great example is wikipedia, the encyclopedia where content creation is delegated to all Internet users interested in making their contributions.

Another excellent example is Threadless, the online store where designers shirts are the same users and users vote for lso designs to be printed. The company offers financial rewards to those whose designs are printed. Everyone wins, a interesting, innovative and highly profitable.

Source: http://www.stardockmagic.com/business-model-2/new-business-models-for-the-internet-1326.html

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